🎨 2.5 million views for 10 game dev comics

Everybody else gets comics about their industry, why not us game devs too?

For the last 3 months, I've been whipping up a steady stream of comics that only a game dev could love! Is that you? 🎮🛠❤️

Let's find out:

I've thought about this map a lot & it means a lot to me. That people are relating to it & enjoying it so much brings me a deep contentment that's difficult to describe.

All this stuff looks like gold but it really is on the official Steamworks docs! Some folks pointed out that 75% over 12 months is probably too steep – maybe only hit as deep as 50% in the first year? Let me know if you have any tips here.

Yes, I'm doing all of these right now. Right this second! As I type & you read!!

Did you know I graduated with a minor in marketing? I regularly forget that fact!

The LEAST popular comic! Too much work, right? Asking you all these questions not minding its own business. So what if my game isn't totally marketable??

The second version! (The first is right here.) Told you these mean a lot to me. I spend a lot of time with my head in these places occupying these spaces. ❤️🎮🛠

⭐️ Some interesting feedback on this one! Specifically folks from the AAA scene weren't impressed by the 7,000 wishlists target. Here's Duke Nukem creator & founder of Apogee Software Scott Miller on Steam wishlists:

Oof! IDK about you, but 50k feels out of reach for me. Then again, I don't need Steam front page placement to survive. (I mean I'd love it, who wouldn't right?!)

I should definitely note that I don't personally have much data on wishlists! But these numbers come from multiple places, including:

So IDK, maybe the future version should say around 10k? For inflation? 💀

I was gonna say some things but I made a whole video so here's that instead:

Folks found this really helpful! As well they should, because Steam does not make this easy on us. Oh, what you want help with your Steam page? Sure, watch this.

Number of witchlists gained from Witchmore placement in this image: one (1). 💀

^ This one, right here, Game Development Difficulty Tiers, is what started it all! This comic on Twitter alone earned more than 950,000 views (!).

My friend, as much as it hurts me to say it, this might be the most seen thing I've ever made in my indie pursuits ha ha ha ... my life ... but no yes it is good and it really motivated me to draw! I mean look at all these. So happy about that. 🎨

This isn't even all of them! I'll be updating this brand new page right here, but I post on LinkedIn and Twitter so often that I'm sure to miss some. See you there?

Who is this guy again?

Hi, I'm Matt Hackett. I know many of you are new here, so I thought I'd re-introduce myself! Obviously I've got a comic for that!! ⬇️

Thanks for reading! Coming up is a RICH, DENSELY PACKED interview with game marketing expert Chris Zukowski. So much to learn! Here's a taste: