➡️ Steam dev? Then do this RIGHT NOW
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Got a game on Steam? Go to its page and click on DEVELOPER or PUBLISHER. Did you land on a boring search results page? If so, then you need to read this.
🔥 After following this tutorial, you're going to have a professional-looking creator homepage instead of that forgettable search results page.
If you've already done this, then you're doing well, but you still have a job to do – scroll to the bottom for that.
📺 Watch the video
Give a watch to the short video that walks through these steps.
📈 7 steps to create your Steam homepage
I'll assume you already have a Steam account and at least one game created. If not, create a Steam account, go to your Steamworks Dashboard, click the big green Pay Steam Direct Fee button, and pay the $100 to get a new app ID. Setup your new game then come back & follow the below steps:
1) Set DEVELOPER and PUBLISHER for your game(s)
- Navigate to your Steamworks Dashboard.
- Scroll down to your app(s) and click on the title (e.g. Pixel Washer).
- Scroll down to Store Presence, then press Edit Store Page.
- Under the Basic Info tab, set Developer(s) and Publisher(s) to your company or organization's name. (You'll use this name again below.)
- Scroll down to the very bottom & press the big green Save button.
- Select the Publish tab, then press the Publish to public button.
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2) Create a Community Group
- Login to Steam Community
- Click your profile name in the upper-right (e.g. Valadria).
- In the dropdown, click View my profile.
- Scroll down to the bottom-right, and click Groups.
- On this new page, scroll down to the bottom-left, and click ⊕ Create Group...
- Fill in the form including Group Name, Abbreviation, and Group Link. (These should generally match the name of your company or organization.)
- Check the box labeled Public Group? ✅
- Then click Create, and on the following page, Create again.
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3) Setup your Community Group
Now you have a community group that you can link to your game's page. Let's finish setting it up:
- Set Abbreviation and Headline to whatever you want.
- In Summary, describe your group (you can use BBCode to link to your games).
- Fill out Custom URL, Language, Country, and State/Province.
- Under Associated Games, search for & select your Steam game(s).
- Under Avatar, press Choose File then select an 184x184 pixel image. (Don't have one? I suggest either taking a quick selfie, or cropping a square from one of your game's screenshots.)
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4) Associate your game(s)
Navigate to Steamworks: Homepage Setup. Under LINK TO CREATOR PAGE, select your group, then press the big green Save Changes button.
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5) Administer your new homepage
On this same page, click Preview store page. This should take you to your new homepage, which looks something like this:
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Now press the ADMIN tab.
As you'll see, there are many options on this page. It's worth taking the time to poke around & see what all you can do (for example, featuring games & creating lists). For now, let's set your "vanity URL" and a nice background image.
6) Set your custom/vanity URL
- In the left sidebar, press Edit Creator Settings.
- Scroll down to CUSTOM PAGE URL.
- Under ENTER CUSTOM URL SHORTNAME, enter your company or organization's name (e.g. Valadria) or whatever you want here.
- Press the Save button.
7) Set your background image
- In the left sidebar, press Open page editor.
- At the top, to the right of the green Follow button, press the pencil icon (✏️).
- Select (or create) a 1500x220 pixel image for your background banner. (Don't have one? I recommend cropping one of your game's screenshots.)
- Under Background image, select your newly uploaded image.
- Press the UPDATE button.
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That's it, you're done! Enjoy your new creator homepage.
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8) BONUS: Help your fellow Steam friends!
Good job setting this up! Most indie devs I see have not done this, so you're now above the curve. Now, whenever you see a developer or publisher who has not set this up, send them this page (or this video)!
🌎 Share this page with others! Far too few devs know about this!!
Post this page in your favorite Discord, Reddit, or other place. Help devs out!!
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Oh kindly reader, won't you become a follower of the Valadria developer page on Steam?
📋 Resources
Thanks for reading & I hope this was a helpful guide. Let me know if any steps are missing or incomplete. Here are some related resources to help you on Steam:
- Steamwork's Documentation: Developer And Publisher Homepages
- Steamworks: Homepage Setup
- ➡️ The Steam Dev Cheat Sheet (video)
- How to make a good Steam page
- Questions? Join the Valadria discord
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Oh hey why not pick up a copy of my book, How to Make a Video Game All By Yourself?