🏴☠️ Marketing and PR with Robby Bisschop of PiratePR
Time for another episode of Make the Game, my game dev podcast.
In this episode we're talking with Robby Bisschop, a marketing and PR expert at PiratePR. Some of the topics we discussed include:
- What is marketing and PR?
- Press releases
- What works for getting wishlists?
- How long do you need to market a game?
- What's the most important marketing beat?
... and more! Robby's a goldmine of advice and best practices, so get in there:
🎧 Watch (or Listen) Now
Listen/watch on YouTube
Listen/watch on Spotify
The podcast will also be available on all the platforms you'd expect.
📝 Show Notes
- Pirate PR
- 🐷 Pixel Washer
- 🎬 Making great game trailers with Derek Lieu
- Video Game Trailer Specifications
- Ruffy and the Riverside
- Empathizing with Steam: How People Shop for Your Game
- Zoochosis, SCHiM, Voxile, Overland, No Man's Sky
- 🚫 STOP describing your game using other games
- How the law of familiarity can help you sell more games
- Rami Ismail's top ten tips on surviving the indiepocalypse
- BloodyGoodReviews (YouTube)
- How to Create An Official Developer Steam Page? And Why You Should!
For a quick clip of our talk, see 5 Ways to Get Wishlists For Your Steam Game
Coming soon: Getting back into game development with Sean McKenzie, (something secret I've been working on), and more marketing advice.